Nguon goc xuat xu GO8: Hanh trinh tu phong thi nghiem den bieu tuong cong nghe gia re

GO8 khong phai la mot cai ten xa la voi nguoi tieu dung Viet Nam, dac biet la nhung ai yeu thich cac san pham cong nghe co muc gia phai chang. Tu tai nghe khong day, sac du phong, cap sac cho den loa Bluetooth, thuong hieu nay xuat hien day dac tren cac ke hang online va cua hang phu kien. Nhung it ai thuc su hieu ro nguon goc xuat xu GO8 den tu dau, ai dung sau va dieu gi lam nen suc hut cua no. Cau chuyen bat dau khong phai tu mot tap doan khong lo, ma tu mot nhom ky su tre tai Tham Quyen, Trung Quoc vao nam 2014. Ho dat muc tieu che tao phu kien dien tu chat luong nhung bo qua cac chi phi tiep thi dat do, tap trung vao toi uu hieu suat tren tung dong von bo ra.

Nhung ngay dau, GO8 chi san xuat cap sac Micro USB va cap Lightning cho iPhone. Moi thang, xuong nho cua ho cho ra khoang 50.000 soi cap, chu yeu ban buon cho cac dai ly o chau a. diem khac biet dau tien nam o viec ho dung loi dong nguyen chat thay vi loi hop kim re tien, giup giam dien tro va tang toc do sac len 15% so voi cap thong thuong cung phan khuc. Thanh cong nay thuc day ho mo rong sang sac du phong vao nam 2016. Mau sac dau tien co dung luong 10.000 mAh, dung pin Li-Polymer tu nha cung cap Lishen, mot ten tuoi lon chuyen cap pin cho cac hang xe dien. Voi muc gia chi 250.000 dong, GO8 nhanh chong chiem duoc cam tinh nho do on dinh va an toan khi sac qua dem.

Nguon goc xuat xu GO8 gan lien voi chuoi cung ung linh kien noi dia Trung Quoc. Chip sac cua ho duoc mua tu MediaTek va Southchip, bo mach in duoc gia cong tai nha may Unimicron o Con Son. dieu nay giup GO8 kiem soat chi phi san xuat thap hon 30% so voi cac doi thu cung phan khuc nhu Baseus hay Ugreen. Tuy nhien, khong phai ai cung biet rang tu nam 2019, GO8 da chuyen mot phan day chuyen lap rap cuoi sang Viet Nam, cu the la khu cong nghiep Que Vo, Bac Ninh. Ly do la de tan dung uu dai thue tu Hiep dinh EVFTA va rut ngan thoi gian giao hang cho thi truong dong Nam a. Moi thang, nha may nay xuat xuong khoang 200.000 bo sac va tai nghe, chiem 40% tong san luong toan cau cua thuong hieu.

Tai nghe khong day la san pham dinh hinh ten tuoi GO8 tren thi truong Viet Nam. Nam 2020, ho ra mat mau GO8 Buds Pro voi chip Airoha AB1562, ho tro chong on chu dong o muc -25 dB. So voi AirPods Pro gia 5 trieu dong, GO8 Buds Pro chi co gia 450.000 dong nhung van dap ung tot nhu cau nghe nhac va dam thoai co ban. Thu nghiem thuc te cho thay thoi luong pin dat 4,5 gio lien tuc, thap hon 1 gio so voi quang cao nhung van chap nhan duoc o muc gia nay. dieu khien nguoi dung hai long la chat luong am thanh can bang, dai bass vua phai khong bi re khi chinh am luong toi da. Nho do, chi trong nam dau tien, GO8 Buds Pro da ban duoc hon 1,2 trieu chiec tren toan cau, rieng thi truong Viet Nam chiem 15%.

Sac du phong GO8 cung co cau chuyen rieng ve nguon goc xuat xu. Dong sac 20.000 mAh model PD20W su dung pin tu nha may EVE Energy, mot trong ba nha san xuat pin lon nhat Trung Quoc. Cong suat dau ra dat 20W qua cong USB-C, du sac nhanh cho iPhone 14 tu 0% len 50% trong 35 phut. dieu dang noi la GO8 khong dung quang cao ram ro, ho chi dua vao danh gia tu nguoi dung thuc te tren cac dien dan cong nghe. Mot khao sat nho tren nhom Facebook "Hoi me phu kien gia re" cho thay 78% nguoi dung GO8 hai long va san sang gioi thieu cho ban be. Ty le loi san pham duoc ghi nhan o muc 3,5%, thap hon muc trung binh nganh la 5% doi voi hang gia re.

Khong chi dung lai o phu kien di dong, GO8 con thu suc voi loa Bluetooth vao nam 2022. Mau GO8 SoundBox Mini co kich thuoc chi bang lon nuoc ngot, dung driver 52 mm va chip DAC tu Realtek. am luong toi da dat 85 dB, phu hop cho khong gian phong ngu hoac picnic nho. diem thu vi la GO8 thiet ke loa voi chuan chong nuoc IPX5, cho phep su dung duoi voi sen hoac khi troi mua nhe. Gia ban 350.000 dong khien no tro thanh lua chon thay the hap dan cho JBL Clip 4 co gia gap ba lan. Tuy nhien, chat am cua GO8 SoundBox Mini thien ve dai trung, bass hoi yeu nen khong phu hop voi nguoi thich nhac manh nhu EDM hay hip-hop.

Ve mat phan phoi, nguon goc xuat xu GO8 duoc ghi ro tren bao bi la "Made in China" hoac "Made in Vietnam" tuy lo hang. Nhung thuc te, linh kien chinh nhu chip, pin, bo mach deu co xuat xu tu Trung Quoc, chi khau lap rap cuoi duoc thuc hien tai Viet Nam. dieu nay gay ra mot so tranh cai tren cac dien dan khi nguoi dung phat hien tem "Made in Vietnam" nhung linh kien ben trong lai tu Trung Quoc. GO8 giai thich rang ho tuan thu quy tac xuat xu theo tieu chi chuyen doi ma HS, noi quoc gia thuc hien cong doan gia cong chinh duoc coi la nuoc xuat xu. Du vay, thuong hieu nay van khuyen khich khach hang kiem tra ma vach va tem chong gia de tranh mua phai hang nhai, von dang tran lan tren cac san thuong mai dien tu.

Mot diem yeu co huu cua GO8 la chinh sach bao hanh. Hau het san pham chi duoc bao hanh 6 thang, trong khi cac doi thu nhu Anker hay Xiaomi thuong bao hanh 12 den 18 thang. Nguyen nhan nam o bien loi nhuan mong, chi khoang 8-10% tren moi san pham, khong du de trang trai chi phi bao hanh dai han. de khac phuc, GO8 hop tac voi cac trung tam bao hanh doc lap tai TP.HCM va Ha Noi, noi khach hang co the gui san pham va nhan lai trong vong 5-7 ngay lam viec. Dich vu nay mien phi van chuyen mot chieu, nhung nguoi dung phai tra cuoc gui di. Theo thong ke noi bo, ty le su dung bao hanh chi khoang 2%, cho thay chat luong san pham kha on dinh so voi mat bang chung.

Nhin ve tuong lai, GO8 dang len ke hoach ra mat dong sac GaN vao cuoi nam 2024. Sac GaN 65W du kien co gia 500.000 dong, tich hop ba cong gom hai USB-C va mot USB-A. Chip GaN tu nha cung cap Innoscience giup giam kich thuoc xuong con 60% so voi sac silicon truyen thong, dong thoi tan nhiet tot hon. Neu thanh cong, GO8 se canh tranh truc tiep voi cac thuong hieu tam trung nhu Baseus va Ugreen. Nhung thach thuc lon nhat van la niem tin cua nguoi tieu dung ve nguon goc xuat xu GO8, dac biet khi thi truong tran ngap hang gia mao mang logo cua ho. GO8 da trien khai ma QR tren bao bi tu nam 2023, cho phep khach hang quet de xac thuc san pham va xem lich su xuat xuong. day la buoc di dung huong de xay dung uy tin lau dai.

Tom lai, nguon goc xuat xu GO8 la cau chuyen ve su linh hoat trong san xuat va chien luoc gia re thong minh. Tu mot xuong nho o Tham Quyen, thuong hieu nay da vuon ra toan cau nho toi uu tung chi tiet nho nhat, tu loi cap dong nguyen chat cho den chip sac MediaTek. Su hien dien cua nha may tai Bac Ninh khong chi giup giam gia thanh ma con tan dung cac hiep dinh thuong mai tu do. Du con nhieu han che ve bao hanh va chat luong am thanh tren mot so dong san pham, GO8 van la lua chon dang can nhac cho nguoi dung muon tiet kiem ma van co trai nghiem cong nghe co ban on dinh. Voi ke hoach mo rong sang sac GaN va cai thien he thong xac thuc, GO8 dang tung buoc khang dinh vi the cua minh trong phan khuc phu kien gia re.