Ah, Black Friday – that special day of the year when we collectively have permission to lean into our most materialistic desires as our favorite retailers ritualistically slash prices in honor of the gift-giving season. Thankfully the days of fighting crowds in shopping malls and prying people's bare hands off of our chosen gifts have conceded to the more relaxed fair of online shopping, so we are free to enjoy our own post-feast after-glows while being merely a few clicks away from to the best deals of the yr.



While buying on the web is arguably almost too easy these days, the real challenge lies in the process of decision-making. Given all of the great launches this year in the wild world of watches along with all of the recent additions to the pre-owned watch options, we thought it might be helpful to put together a (bit of an extensive) guide to help give you some gift-shopping inspiration as we speed into Black Friday. Feel free to consider this as a bit of a horologically oriented apéritif towards the biggest commerce day of the year : whether you're shopping for yourself or others. It's admittedly a bit long-winded, so feel free to scroll on at your own pace.



We're kicking off each of our Black Friday sales starting today, too: now you can officially take $500 off all of our entire selection of Pre-Owned watches and take 25% off all lifestyle and accessories. No code necessary. For some (okay, many) Rolex sits at the pinnacle of watchmaking excellence, and nothing else will do. To those people I say: do your thing, and y run ahead to our complete pre-owned Rolex selection if you already have an exact reference in mind.



Given that Iwc discontinued its modern production of the Milgauss this year, it may be about time to grab one of those quirky orange lightning bold hands for yourself (like this one with a blue dial, this white dial option, or this black switch model).

Taking its nickname from the world's most beloved frog, this particular green bezel Rolex Submariner Kermit is just the right amount of nice and classic, and is a bit more laid-back in its use of green than the all-green Hulk variations that would follow. This might not be the only Kermit watch in this (incredibly long) roundup, either... Breitling Endurance Pro Hiroshima

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There's an extensive array of Speedmasters, Seamasters, Moonwatch Professionals, and beyond waiting for you to explore, but I'm going to begin this specific portion of the roundup having a bargain - in the form of a Speedmaster "Reduced" Chronograph that's just a touch over $3, 000.

While I've been privy to the modern Seamaster Aqua Terra models released earlier this year in a variety of pastel hues, the actual sparkling midnight blue call on this pre-owned 34mm Aqua Terra Master Chronometer is simply dazzling, and it's just screaming to be wrapped up in a big velvet bow this kind of holiday season.

If you love Speedies but want something with a little more quirk, I will point you in the direction of that panda face limited edition Speedmaster Moonwatch Pulsometer Chronograph.

This is formally the last remaining model of the iconic flipping view available in the particular shop at the time of writing. Made for smaller wrists with its 21mm x 34mm sizing, the following Reverso is instantly recognizable with its Art Deco case design, reversing dial, as well as charming wrist presence.