Searching for how to reset Alexa? A reset of Alexa basically wipes the device clean and restores it to its default factory settings. This means all device settings, Wi, Fi credentials, and account links will be erased. You can easily do this through the Alexa app by navigating to Devices > Echo & Alexa, selecting the specific Alexa device, and then choosing factory reset or deregister. Once the reset is done, Alexa will restart, and you will have to set it up again, just like it was brand new.